FOUNDER & CREATIVE DIRECTOR
HELEN
COHEN
Helen Cohen built Long Island Branding Group on a single observation: most businesses don't have a branding problem. They have a clarity problem. She fixes that.
She works with entrepreneurs, startups, and established companies who are ready to stop blending in. Strategy, identity, web, content, campaigns. She sees the whole picture and builds the whole thing.
She also teaches AI, branding, and entrepreneurship at Suffolk County Community College, which means she spends a meaningful amount of time convincing people that the tools available to them right now are more powerful than they think.
Her standard for every project is the same: if it doesn't make you impossible to ignore, we're not done.
VENTURES & PROJECTS
A business growth framework that helps entrepreneurs gain clarity, align their vision, strengthen their positioning, and build companies that reflect who they are and where they want to go.
A publication exploring the intersection of business, branding, psychology, culture, systems, and artificial intelligence through essays, research, and commentary for modern entrepreneurs and creative thinkers.
A clean beauty company focused on botanical skincare and CBD-infused wellness products designed to support skin health and everyday recovery.
"WHAT IF WE MADE IT MORE INTERESTING?"